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The Myth of Influencers: Does Generation Z really Trust Them?
Interdisciplinary Description of Complex Systems : INDECS, 22 (2024), 4; 378-400. https://doi.org/10.7906/indecs.22.4.2
Iva Jurišić, Ruža; Dabo, Krešimir; Kolić Stanić, Matilda

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Iva Jurišić, R., Dabo, K. i Kolić Stanić, M. (2024). The Myth of Influencers: Does Generation Z really Trust Them?. Interdisciplinary Description of Complex Systems : INDECS, 22. (4), 378-400. doi: 10.7906/indecs.22.4.2

Iva Jurišić, Ruža, et al. "The Myth of Influencers: Does Generation Z really Trust Them?." Interdisciplinary Description of Complex Systems : INDECS, vol. 22, br. 4, 2024, str. 378-400. https://doi.org/10.7906/indecs.22.4.2

Iva Jurišić, Ruža, Krešimir Dabo i Matilda Kolić Stanić. "The Myth of Influencers: Does Generation Z really Trust Them?." Interdisciplinary Description of Complex Systems : INDECS 22, br. 4 (2024): 378-400. https://doi.org/10.7906/indecs.22.4.2

Iva Jurišić, R., Dabo, K. i Kolić Stanić, M. (2024) 'The Myth of Influencers: Does Generation Z really Trust Them?', Interdisciplinary Description of Complex Systems : INDECS, 22(4), str. 378-400. doi: 10.7906/indecs.22.4.2

Iva Jurišić R, Dabo K, Kolić Stanić M. The Myth of Influencers: Does Generation Z really Trust Them?. Interdisciplinary Description of Complex Systems : INDECS [Internet]. 31.08.2024. [pristupljeno 03.02.2025.];22(4):378-400. doi: 10.7906/indecs.22.4.2

R. Iva Jurišić, K. Dabo i M. Kolić Stanić, "The Myth of Influencers: Does Generation Z really Trust Them?", Interdisciplinary Description of Complex Systems : INDECS, vol. 22, br. 4, str. 378-400, Kolovoz 2024. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:303:065145. [Citirano: 03.02.2025.]

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Podaci o radu
Naslov (engleski)The Myth of Influencers: Does Generation Z really Trust Them?
AutorRuža Iva Jurišić
AutorKrešimir Dabo https://orcid.org/0000-0001-9260-7384
AutorMatilda Kolić Stanić
Autorova ustanovaInstitut za migracije i narodnosti
Autorova ustanovaSveučilište u Slavonskom Brodu
(Odjel društveno-humanističkih znanosti)
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Informacijske i komunikacijske znanosti
Odnosi s javnošću
Sažetak (engleski)
For many, modern communication is unimaginable without social media, which created the foundations for the emergence and development of new opinion leaders. These so-called influencers seek to create connected and stable communities of followers by publishing content on their official profiles. The main goal of this article, based on the results of qualitative content analysis and quantitative survey research, is to conclude how Generation Z perceives influencers and their communication on social media and what the connection is between the attitudes of influencers and the selected public. To attain this goal, a qualitative analysis of the Instagram profiles of the three most popular influencers in Croatia was carried out to gain a deeper insight into the observed topic. Furthermore, an empirical study was conducted to investigate the perception of members of Generation Z about Instagram influencers. The research showed that respondents do not believe in the veracity of the content published by influencers on social media and do not share similar values with them. In conclusion, the results showed that Instagram influencers, with the content on their official profiles, do not contribute to shaping the attitudes and behaviour of members of Generation Z.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaInterdisciplinary Description of Complex Systems : INDECS
Brojčani podacivol. 22, br. 4, str. 378-400
p-ISSN1334-4684
e-ISSN1334-4676
DOIhttps://doi.org/10.7906/indecs.22.4.2
URN:NBNurn:nbn:hr:303:065145
Datum objave publikacije2024-08-31
URL dokumentahttps://hrcak.srce.hr/320361
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-01-15 18:34:05